Found this excerpt from Harvard business review which ties in to my recent "management science" post that many project management myths could use a bit of investigation and confirmation:
Noise Filter: If medicine is the goose, could management be the gander?
A short excerpt of the excerpt:
"Stories are more persuasive, anyway. It's hard to remain devoted to the task of building bulletproof, evidence-based cases for action when it's clear that good storytelling often carries the day."